The stock currently sits at $10.06, about 90% down from its highest valuation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and … RedBull and GoPro. Red Bull & GoPro. GoPro Announces New Partnership With Red Bull, Stock Surges The two brands frequently co-operate on projects – and arguably there is no greater indication of their connection than Red Bull’s ownership of around one per cent of the camera brand’s A shares. Insight: Branding Nerd delves into Red Bull® and GoPro®, a brand ... Over the years, GoPro has provided the tools to capture the excitement of extreme sports events such as races, stunts and sports. Partnership GoPro and Red Bull Form Exclusive Global Partnership Partnerships GoPro and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. In the overall scheme of things with respect to brand architecture, co-marketing is really just a part of one pillar, which is ‘promo’, out of the six P’s of the marketing mix. In the case of Red Bull® and GoPro®, their tie-up is an example of ‘co-marketing’ and not ‘co-branding’, since their partnership did not result in a new product or service. To make the partnership work, GoPro equips athletes and adventurers from around the world with the tools and funding to capture things like races, stunts, and action sport events on video -- from the athlete's perspective.
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